Here are three important takeaways:
1.) Knowing versus Doing. “…but like a surgeon who has studied but never practiced, I think it takes a lot of hands-on experience to learn intricacies and exceptions.”
2.) Always have Options. In negotiating and planning, you always want to have back-up plans. He mentions BATNA (best alternative to a negotiated agreement).
3.) Marketing. Set a value on your time, understand customer acquisition costs, and recognize the importance of skillful marketing, especially if you don’t have inherent one-to-many virality.
The author provides valuable links to resources and stories such as mint.com and redeye.com.