Who doesn't want to strive to be a bit more sustainable nowadays? Some of the most respectable companies that have growth and profitability as goals also factor in externalities (costs on society) and the quality of life (note, this is not synonymous with ‘standard of living’) for employees and stakeholders to achieve said growth and profits. Patagonia (an interview with the founder, Yvon Chouinard) and WL Gore (maker of Gore-Tex fabric) are just two companies that are role models for others.
On a more personal level, citizens can put in place legislators who will put forth progressive policies to help achieve better outcomes for their respective communities. I particularly like to reference the policies instituted in Copenhagen, Denmark regarding bicycling (virtually eliminated vehicle street parking; imposed meaningful taxes on purchase and ownership of cars; relatively expensive gasoline; bike tracks separated by physical barriers – not simply painted lines and sharrows; etc.). Also, individuals may choose to be the change they want to see; for examples, bike to work or to do local errands, plant a garden, eat more foods that require less resources to generate, and – well, as the infographic below illustrates – learn how to compost.